The creative method that works for everyone. For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate. —Drew and Jacob Our Introduction Nominated for Innovation Book of the Year This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and […]Read More